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LONDON, Feb 13, 2012 (MARKETWIRE via COMTEX) --
IMG Media, part of IMG Worldwide, the global sports, fashion and
media company, has teamed up with electronics giant Panasonic
Avionics Corporation (Panasonic), the world leader in
state-of-the-art in-flight entertainment and communication (IFEC)
systems, to launch the first-ever live global premium 24-hour sports
channel -- SPORT 24 -- for airline passengers from this week.
The ground-breaking service, which is available through Panasonic's
eXTV service, is being broadcast via satellite to specially-equipped
Gulf Air planes and feature live coverage of the 2012 Summer Olympic
Games, The Barclays Premier League, and Bundesliga, The Masters, The
Open Championship and the Ryder Cup, Formula 1, Roland Garros and the
Australian Open.
The channel will also be available to cruise liners from March 1 with
Norwegian Cruise Liners (NCL) being the first operator to broadcast
SPORT 24 on selected vessels.
There are ongoing discussions with a number of other airlines
interested in taking the service and Gulf Air, Bahrain's national
airline, is initially offering Sport 24 on its 'Sky
http://news.google.com/news/url?sa=t&fd=...2012-02-13